The Exponential Power of Design

Blow Out



Asheville, North Carolina – September 2, 2011 — With its annual event coming up in October, 10^10 is collaborating with local artists and designers to raise awareness about the significance of design and of its potential to have exponential power. A fundraiser event on Saturday 10/08/11 at the Pink Dog Creative in the River Arts district of Asheville, NC will feature a layered performance that articulates 10^10’s approach. Martha Skinner, founder of 10^10, has brought together a dynamic group of Asheville’s artists and designers to create a performance that communicates 10^10’s mission to promote simple design ideas that have exponentially positive effects on humanity and the environment.

Through a visual, auditory and kinesthetic performance, guests are invited to experience first-hand the power of design and envision how it can effect the world. The Pink Dog Creative will display several 10^10 projects that exemplify the qualities of simple and beautiful design ideas that have exponentially positive effects on humanity and the environment. These include a sonic wall that absorbs airborne pollution while lining highways with beguiling lights, a collective film that reveals what healthy interaction between individuals and their cities might look like, a dispersed memorial for the victims of 9/11 prompting a collective conversation and exchange, and an interface which makes design accessible to all by allowing people who wouldn’t normally be able to afford a custom-designed home to participate in the design of their own.

All guests are invited to attend the performance and to dance and celebrate afterward at 342 Depot Street from 7:30 pm until midnight.  In addition, guests are welcome to express their own vision of exponential design at the event. These visions could range from a garment that incorporates the pink of the event-venue to a powerful statement of pinks accumulating into the red hue of 10^10 itself. Simple gestures can have an exponential effect, so ideas at any scale are encouraged. By continuing the exponential potential of this event by sharing the experience with others, guests can facilitate the work of 10^10 and pursue their own creative and simple — yet powerful — visions for improving the world.

A more intimate event will follow on Monday, October 10 at the French Broad Chocolate Lounge. Join 10^10 at 10 Lexington on 10/10 at 10:10 for a performance by Elisa Faires in 10 voices. Doors open from 9-11 p.m.

For more information about the event and 10^10, contact Martha Skinner at 864-650-8570 or by email at

+ To purchase tickets for the Saturday event at the Pink Dog Creative, click here.   + To purchase tickets for the Monday event at the French Broad Chocolate Lounge, click here.



Poster design Peyton Shumate Printing Henco Reprographics